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If you do your own Search Engine Optimization (SEO) here are some pointers…

A business has a far greater chance of succeeding when it utilizes a comprehensive digital strategy. There are a number of considerations to take into account. First, you need to effectively define and engage with your Target Market and define a clear focus. If you’re providing more than one product or service, a target market needs to be defined for each offering. Through target research, you can gain greater insight into your customers. This allows you to personalize your content to specifically speak to your potential clients.

You also need to decide if you have the time and the energy to do your own SEO. SEO is the process of implementing techniques to increase a web page’s position on the search engine results page (SERPs). Did you know that more than 90% of internet users do not go past the first page of the search engine results? This is why SEO is so important. Google has a 91.98% market share, so the bulk of SEO focus is placed here. And, generally speaking, what is implemented for Google is also best practice for other engines. For the sake of simplicity, let’s define an algorithm as a set of rules to be followed. PageRank is the name of Google’s algorithm, and this is used to rank web pages in their search engine results. Effective SEO is implemented by following the rules set by the PageRank algorithm. 

This brings us to keywords. Keywords are used by search engines to determine what a website is about. If they can’t understand what a website is about, the website will either not be eligible to appear on the search results, or it will be displayed for queries you don’t necessarily want to target. So it’s important to learn the best practices for a solid implementation of keywords. In short, keywords are the same words potential customers will use in a search engine to find a website offering the same things you are, therefore, it’s important your website is ranked higher in google search than your competition. At least be on the first page of Google for search terms related to your business because, as mentioned previously, most people don’t look past the first page of Google. It is important to include your main keywords in the first 100 words of content because that is where the algorithm looks for them. Content with 2000 words or more has an advantage over pages with less content. If you are not planning to be content-heavy, aim for at least 600 words and be sure keywords in areas such as product descriptions are well-chosen and managed.

Of course Magnetic13 can spare you the time and energy of doing your own SEO campaign by doing it for you.